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How to Make a PSA (Public Service Announcement): Identify a Topic or Cause


Identify a topic or cause that you want to highlight in your PSA. What local, regional, or national organization with a local office works on this issue that you can promote in your PSA?


Determine your audience. Think about what your audience knows or doesn’t know about the issue. Think about what they care about and what might get them to take action.


Determine what your call to action will be and make it as specific and concrete as possible. Below are a few suggestions for narrowing your topic search and getting into character in terms of what is known and what is going on.


CT Government Information


Check out our guide on Government Information in Connecticut:

  • Learn search techniques to focus your results to CT
  • Browse major issues before the CT legislature
  • Find out what CT gov't departments & agencies are focused on
  • Scan local news sources

News in CT


Check out our guide on news sources in Connecticut:

  • Access library databases to search 150+ CT news sources
  • Learn about the history of news in CT
  • Try our custom CT news search engine

New London Research Guide


Check out our New London Historical Research Guide:

  • Browse recently digitized CT documents
  • Check out CT data sources
  • Explore books in Shain library
  • Make use of local maps


Source: National Resource Center for Refugees, Immigrants, and Migrants. Guidelines for Producing Public Service Announcements (PSAs). University of Minnesota, 2021,